This chapter attempts to define public relations and its complexity. There is a brief history of the discipline to explain how it emerged and to provide context. An overview of the sector follows that looks at the structure, skills and tasks and what distinguishes it from other disciplines. It concludes by looking at the different ways of understanding public relations and introduces the idea of theory.
|Title of host publication||The Public Relations Handbook|
|Place of Publication||London|
|Publisher||Taylor & Francis|
|Number of pages||24|
|ISBN (Print)||9781138890961, 9781138890954|
|Publication status||Published - 20 May 2016|