What is Public Relations?

Sarah Bowman, Gloria Walker

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter attempts to define public relations (PR) and its complexity. There is a brief history of the discipline and an overview of the sector that looks at the structure, skills and tasks and what distinguishes it from other disciplines. It concludes by looking at different ways of understanding PR and introduces the concept of theory.
Original languageEnglish
Title of host publicationThe Public Relations Handbook
EditorsAlison Theaker
PublisherRoutledge
Chapter1
Edition7th
ISBN (Print)9781032852683, 9781032852652
Publication statusPublished - 19 Aug 2025

Publication series

NameMedia Practice
PublisherRoutledge

Access to Document

  • Public Relations, Politics and the Media

    Roberts Bowman, S., 19 Aug 2025, The Public Relations Handbook. Theaker, A. (ed.). 7th ed. London: Routledge, (Media Practice).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Public Relations and Communications

    Bowman, S., 19 Aug 2025, The Public Relations Handbook. Theaker, A. (ed.). 7th ed. Routledge, (Media Practice).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Public Relations and Corporate Communications

    Bowman, S. & Walker, G., 19 Aug 2025, The Public Relations Handbook. Theaker, A. (ed.). 7th ed. Routledge, (Media Practice).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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