'What is this song? The reflections on the diffusion of innovation of digital services and the user experience involving AI'

Marcio Lui*, Mauro José de Oliveira, Elisangela Tarraco, Roberto Carlos Bernardes, Padmali Rodrigo, Matheus Ponchio, Fellipe Borini

*Corresponding author for this work

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Pages178-181
Number of pages4
Publication statusPublished - 18 Aug 2020
Event2020 AMA Summer Academic Conference: Bridging Gaps: Marketing in an Age of Disruption - Virtual, San Francisco, United States
Duration: 18 Aug 202020 Aug 2020
https://www.ama.org/events/conference/2020-ama-summer-academic-conference-august-2020/

Conference

Conference2020 AMA Summer Academic Conference
CountryUnited States
CitySan Francisco
Period18/08/2020/08/20
Internet address

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