'What is this song? The reflections on the diffusion of innovation of digital services and the user experience involving AI'

Marcio  Lui; Mauro José de Oliveira; Elisangela Tarraco; Roberto Carlos  Bernardes; Padmali Rodrigo; Matheus  Ponchio; Fellipe Borini

'What is this song? The reflections on the diffusion of innovation of digital services and the user experience involving AI'

Marcio Lui^*, Mauro José de Oliveira, Elisangela Tarraco, Roberto Carlos Bernardes, Padmali Rodrigo, Matheus Ponchio, Fellipe Borini

^*Corresponding author for this work

Marketing Operations and Systems Department

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	178-181
Number of pages	4
Publication status	Published - 18 Aug 2020
Event	2020 AMA Summer Academic Conference: Bridging Gaps: Marketing in an Age of Disruption - Virtual, San Francisco, United States Duration: 18 Aug 2020 → 20 Aug 2020 https://www.ama.org/events/conference/2020-ama-summer-academic-conference-august-2020/

Conference

Conference	2020 AMA Summer Academic Conference
Country/Territory	United States
City	San Francisco
Period	18/08/20 → 20/08/20
Internet address	https://www.ama.org/events/conference/2020-ama-summer-academic-conference-august-2020/

Access to Document

https://event.amasummer2020.exordo.com/presentation/520/what-is-this-song-the-reflections-on-the-diffusion-of-innovation-of-digital-services-and-the-user-experience-involving-ai

Cite this

Lui, M., de Oliveira, M. J., Tarraco, E., Bernardes, R. C., Rodrigo, P., Ponchio, M., & Borini, F. (2020). 'What is this song? The reflections on the diffusion of innovation of digital services and the user experience involving AI'. 178-181. Paper presented at 2020 AMA Summer Academic Conference, San Francisco, California, United States. https://event.amasummer2020.exordo.com/presentation/520/what-is-this-song-the-reflections-on-the-diffusion-of-innovation-of-digital-services-and-the-user-experience-involving-ai

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title = "'What is this song? The reflections on the diffusion of innovation of digital services and the user experience involving AI'",

author = "Marcio Lui and {de Oliveira}, {Mauro Jos{\'e}} and Elisangela Tarraco and Bernardes, {Roberto Carlos} and Padmali Rodrigo and Matheus Ponchio and Fellipe Borini",

year = "2020",

month = aug,

day = "18",

language = "English",

pages = "178--181",

note = "2020 AMA Summer Academic Conference : Bridging Gaps: Marketing in an Age of Disruption ; Conference date: 18-08-2020 Through 20-08-2020",

url = "https://www.ama.org/events/conference/2020-ama-summer-academic-conference-august-2020/",

}

Lui, M, de Oliveira, MJ, Tarraco, E, Bernardes, RC, Rodrigo, P, Ponchio, M & Borini, F 2020, ''What is this song? The reflections on the diffusion of innovation of digital services and the user experience involving AI'', Paper presented at 2020 AMA Summer Academic Conference, San Francisco, United States, 18/08/20 - 20/08/20 pp. 178-181. <https://event.amasummer2020.exordo.com/presentation/520/what-is-this-song-the-reflections-on-the-diffusion-of-innovation-of-digital-services-and-the-user-experience-involving-ai>

'What is this song? The reflections on the diffusion of innovation of digital services and the user experience involving AI'. / Lui, Marcio ; de Oliveira, Mauro José; Tarraco, Elisangela et al.
2020. 178-181 Paper presented at 2020 AMA Summer Academic Conference, San Francisco, California, United States.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - 'What is this song? The reflections on the diffusion of innovation of digital services and the user experience involving AI'

AU - Lui, Marcio

AU - de Oliveira, Mauro José

AU - Tarraco, Elisangela

AU - Bernardes, Roberto Carlos

AU - Rodrigo, Padmali

AU - Ponchio, Matheus

AU - Borini, Fellipe

PY - 2020/8/18

Y1 - 2020/8/18

M3 - Paper

SP - 178

EP - 181

T2 - 2020 AMA Summer Academic Conference

Y2 - 18 August 2020 through 20 August 2020

ER -