Why Are Consumers Fans of Counterfeit Branded Products?: Consumer Psychological Motivations in Counterfeit Consumptions

Xuemei Bian; Natalia Yannopoulou; Kai-Yu Wang; Shu Liu

Why Are Consumers Fans of Counterfeit Branded Products? Consumer Psychological Motivations in Counterfeit Consumptions

Xuemei Bian, Natalia Yannopoulou, Kai-Yu Wang, Shu Liu

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This research examines the psychological motivations of different consumer categories in counterfeits? consumption, while considering different quality levels of such products. Our findings reveal consumers? enjoyment during the shopping experience and satisfaction of securing a good deal as the main psychological motivations of such purchases, and offer guidelines to practitioners.

Original language	English
Title of host publication	Advances in Consumer Research
Editors	Zeynap Gürhan-Canli, Cele Otnes, Rui Zhu
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Pages	1132
Number of pages	1
Volume	40
ISBN (Print)	0098-9258
Publication status	Published - 2012

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Cite this

@inproceedings{30ef5571ecde4b75b069e4a551a6b400,

title = "Why Are Consumers Fans of Counterfeit Branded Products?: Consumer Psychological Motivations in Counterfeit Consumptions",

abstract = "This research examines the psychological motivations of different consumer categories in counterfeits? consumption, while considering different quality levels of such products. Our findings reveal consumers? enjoyment during the shopping experience and satisfaction of securing a good deal as the main psychological motivations of such purchases, and offer guidelines to practitioners.",

author = "Xuemei Bian and Natalia Yannopoulou and Kai-Yu Wang and Shu Liu",

year = "2012",

language = "English",

isbn = "0098-9258",

volume = "40",

pages = "1132",

editor = "Zeynap G{\"u}rhan-Canli and Cele Otnes and Rui Zhu",

booktitle = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

}

Why Are Consumers Fans of Counterfeit Branded Products? Consumer Psychological Motivations in Counterfeit Consumptions. / Bian, Xuemei; Yannopoulou, Natalia; Wang, Kai-Yu et al.
Advances in Consumer Research. ed. / Zeynap Gürhan-Canli; Cele Otnes; Rui Zhu. Vol. 40 Duluth, MN: Association for Consumer Research, 2012. p. 1132.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Why Are Consumers Fans of Counterfeit Branded Products?

T2 - Consumer Psychological Motivations in Counterfeit Consumptions

AU - Bian, Xuemei

AU - Yannopoulou, Natalia

AU - Wang, Kai-Yu

AU - Liu, Shu

PY - 2012

Y1 - 2012

N2 - This research examines the psychological motivations of different consumer categories in counterfeits? consumption, while considering different quality levels of such products. Our findings reveal consumers? enjoyment during the shopping experience and satisfaction of securing a good deal as the main psychological motivations of such purchases, and offer guidelines to practitioners.

AB - This research examines the psychological motivations of different consumer categories in counterfeits? consumption, while considering different quality levels of such products. Our findings reveal consumers? enjoyment during the shopping experience and satisfaction of securing a good deal as the main psychological motivations of such purchases, and offer guidelines to practitioners.

M3 - Conference contribution

SN - 0098-9258

VL - 40

SP - 1132

BT - Advances in Consumer Research

A2 - Gürhan-Canli, Zeynap

A2 - Otnes, Cele

A2 - Zhu, Rui

PB - Association for Consumer Research

CY - Duluth, MN

ER -

Why Are Consumers Fans of Counterfeit Branded Products? Consumer Psychological Motivations in Counterfeit Consumptions

Abstract

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