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Why do advertisers use puns? A linguistic perspective
Elmira Djafarova
Business and Management
Research output
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Contribution to journal
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Article
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peer-review
18
Citations (Scopus)
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Business & Economics
Qualitative Content Analysis
80%
Advertising Communication
76%
Print Advertising
73%
Textual Analysis
55%
Creativity
42%
Engineering & Materials Science
Marketing
100%
Linguistics
97%
Communication
12%
Social Sciences
linguistics
68%
pragmatics
42%
creativity
20%
content analysis
19%
interpretation
15%
communication
13%