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Why do advertisers use puns? A linguistic perspective
Elmira Djafarova
Research output
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Contribution to journal
›
Article
›
peer-review
24
Citations (Scopus)
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Social Sciences
Advertising
100%
Advertising Communication
25%
Attempt
25%
Audience
25%
Creativity
25%
Discussion
25%
Interpretation
25%
Knowledge
50%
Linguistics
75%
Meaning
50%
Perspective
25%
Pragmatics
50%
Process
25%
Qualitative Content Analysis
25%
Research Area
25%
Textual Analysis
25%