Abstract
The fashion industry is one of the most polluting industries in the world, producing 20% of global wastewater and 10% of global carbon emissions – and it’s estimated that by 2050 this will have increased to 25%. A staggering 300,000 tonnes of clothes are sent to British landfills each year.
The fast fashion business model, first developed in the early 2000s is responsible for the increase in consumer demand for high quantities of low-quality clothing. Many fashion products now being designed and made specifically for short-term ownership and premature disposal. Clothing quality is decreasing along with costs, and the increased consumption levels of mass-manufactured fashion products are pushing up the consumption of natural resources.
The fast fashion business model, first developed in the early 2000s is responsible for the increase in consumer demand for high quantities of low-quality clothing. Many fashion products now being designed and made specifically for short-term ownership and premature disposal. Clothing quality is decreasing along with costs, and the increased consumption levels of mass-manufactured fashion products are pushing up the consumption of natural resources.
Original language | English |
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Specialist publication | The Conversation |
Publisher | The Conversation Trust |
Publication status | Published - 24 Sept 2019 |