Winds of change: lessons learnt from the implementation of the CRM system in a higher education context

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 7 Jul 2016
Event	Academy of Marketing Conference 2016 : Radical Marketing - Newcastle upon Tyne Duration: 7 Jul 2016 → … http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference	Academy of Marketing Conference 2016 : Radical Marketing
Period	7/07/16 → …
Internet address	http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Cite this

@conference{85de9ca0f076410480e8b93981825b62,

title = "Winds of change: lessons learnt from the implementation of the CRM system in a higher education context",

author = "G. Gadelshina and Elmira Djafarova",

year = "2016",

month = jul,

day = "7",

language = "English",

note = "Academy of Marketing Conference 2016 : Radical Marketing ; Conference date: 07-07-2016",

url = "http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/",

}