Women and Leadership in Public Relations and Communication Management: Developing a Rhizomatic Typology of Knowledge and Professional Development as an Ecological Radical Feminine Perspective

Sarah Bowman, Heather Yaxley

Research output: Chapter in Book/Report/Conference proceedingOther chapter contributionpeer-review

1 Citation (Scopus)

Abstract

This chapter establishes the value of an ecological radical feminine perspective of women and leadership in public relations (PR) and communication management. It supports a rhizomatic typology of knowledge and professional development and embraces feminine sensibilities of growth, goodness, sustainability, well-being and humility as an ecosophy (wise society) of PR practice. Reluctance to move beyond 20th-century masculine notions of management, leadership, careers and success has frustrated the potential to create a thriving contemporary feminised PR profession. This penalises women’s investment in professional development and inhibits maturing of the practice by favouring androcentric career assumptions that “devalue the feminine.”
Original languageEnglish
Title of host publicationTowards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
EditorsMartina Topic
Place of PublicationLondon
PublisherTaylor & Francis
Chapter3
Number of pages17
ISBN (Electronic)9781003161622
ISBN (Print)9780367752392, 9780367752415
DOIs
Publication statusPublished - 5 Aug 2022

Publication series

NameRoutledge New Directions in PR & Communication Research
PublisherRoutledge

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