Your festival in 140 characters or less*: Exploring festivals' use of Twitter

K MacKay*, Danielle Barbe, C Van Winkle, E Halpenny

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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Original languageEnglish
Title of host publicationInternational Travel and Tourism Research Association Annual Conference Proceedings
Publication statusPublished - 2014

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