Kimberley Hardcastle


Research interests

Branding, Consumer Culture, Consumer Oriented Identity Projects, Marketing Communications, Sport & Events




Fellow of the Higher Education Academy (FHEA)


Member of the Academy of Marketing (AOM)


Member of the European Association of Sport Management (EASM)




Kimberley was awarded The Alberto Madella Scholarship Fund (EASM, 2018), which was created in recognition of the contribution to EASM and the field of Sport Management. This award is highly competitive and decisions are based on the quality of contribution to the conference.


Kimberley has previously worked with the NBS Marketing Internship programme to provide students the opportunity to secure first-hand marketing experience working within a regional SME. In addition to this, Kimberley has also worked on other projects with the Business Clinic, which is an innovative education programme and is part of Northumbria University’s award-winning Business School.


Helping business and professionals boost performance by keeping one step ahead in the marketing game is an integral part of the Newcastle Business School ethos. The Marketing, Travel and Tourism Management group (MTTM) has a track record of providing small-to-medium-sized enterprises (SMEs) as well as multinational companies with the latest strategic marketing know-how. The group's highly skilled staff offer a combination of industry experience and academic expertise and can provide real added-value solutions for businesses and help them grow by overcoming the many challenges that can lie in their way.




Organisational affiliations

Education/Academic qualification

  • PGCE, Education

    1 Sep 2011 - 31 Dec 2013
  • MSc

Professional Qualifications

  • Fellow (FHEA), Higher Education Academy (HEA)

    4 Jan 2017 -