Mark Bailey

Principal Lecturer/Teaching Fellow

Research interests

Mark is interested in the role of the designer as orchestrator, facilitator and translator within multidisciplinary innovation teams. He is particularly interested the role of education in this regard. He is concerned with developing knowledge around and approaches to design and innovation practice and education with reference to organisational settings with a particular emphasis on multidisciplinary activism and the role of the designer/design approaches in facilitating innovation in teams of ‘non-designers’. His work is involved with pedagogical approaches to broad spectrum design activity ranging from service and system design through brand strategy to artefact.

As Northumbria’s Principle Investigator in the AHRC/ERDF/ACE funded £4m collaborative research programme Creative Fuse North East https://www.northumbria.ac.uk/about-us/academic-departments/northumbria-school-of-design/research/creative-fuse/ programme, Mark has employed his Integrated Academic Practice approach to enable post graduate innovation students to act as co-investigators in developing and deploying innovation readiness workshops with regional small businesses.

Mark sees value in design education for ‘non-designers’ recognising the critical importance of establishing creative confidence as a key employability attribute. To this end, he is also an active co-investigator in the €1m EU funded Global Entrepreneurial Talent Management 3 programme (https://www.northumbria.ac.uk/research/research-areas/global-entrepreneurial-talent-management-3-getm3/), through which he is exploring the role of designerly pedagogies in preparing graduates, outside design disciplines, for jobs that don’t yet exist.

Organisational affiliations

Education/Academic qualification

  • MA, Design Studies

    30 Jun 2015 - 31 Dec 2099
  • BA (Hons), Industrial Design

    30 Jun 1988 - 31 Dec 2099

Professional Qualifications

  • Fellow (FHEA), Higher Education Academy (HEA)

    13 May 2002 -